Go-eCommerce Creative Development

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ABOUT THE PROJECT

This motion infographic series was developed to communicate MDEC’s digital entrepreneurship initiatives in a format that is clearer, more engaging, and easier to navigate than conventional information materials. Covering programmes such as Go-eCommerce, eUsahawan, and PeDAS, the series translates programme structures, participation pathways, benefits, and outcomes into concise visual narratives designed for digital audiences.

Built around strong visual hierarchy, icon-led composition, and simplified information flow, the content helps turn complex institutional messaging into accessible communication assets. The wider project was also supported by a set of static infographics and campaign-ready mini posters, creating a flexible visual system that could extend across video, web, and promotional touchpoints.

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