We produced a Public Service Announcement for KWSP (Kumpulan Wang Simpanan Pekerja) aimed at promoting the importance of integrity, transparency, and ethical responsibility within the organisation.

The production was designed around a green screen workflow, allowing the creative team to build a fully controlled visual environment enhanced with CGI elements and digital compositing. This approach enabled the integration of dynamic visual graphics that support the messaging of integrity and accountability.

Our team handled the full production pipeline, from concept development and studio shooting to visual effects, CGI creation, compositing, and final post-production. The use of CGI visuals and stylised environments helped elevate the PSA beyond a conventional corporate message, creating a visually engaging piece that reinforces KWSP’s institutional values.

The final video delivers a modern and impactful PSA that communicates a strong integrity message while maintaining a polished broadcast-quality finish.